Establishment of Global Vision 21 as Brother’s corporate vision
Global Vision 21 was established in 2002 as a mid to long term corporate vision of Brother Group. It sought to strengthen our position as a global organization with a “customer-first” policy in all our operations.
The objectives of Global Vision 21 are:
• To become a leading global company with high profitability
• To become a world-class manufacturer by developing outstanding proprietary technologies
• To embody Brother’s motto "At your side" throughout our corporate culture